Sound Royalties Announces $100 Million Investment in Advances for Songwriters Over 24 Months: Exclusive. Written by Dan Rys for Billboard Magazine : Twitter @danrys Sound Royalties , a company started by investor Alex Heiche in 2014 which specializes in providing advances on future royalties for songwriters and musicians who often resort to selling parts of their publishing or songwriting rights to earn short-term cash in exchange for long-term profits, thus surrendering financial control of their creative work."We provide advances that aren't based on 100 percent recoupment, so that enables an artist or a songwriter to keep money flowing in, which means they have a higher percentage chance of success rather than being set up for failure and needing to sell," Heiche says. "Secondly, we don't buy copyrights. We only use their music as collateral, because it's non-credit-based, but we don't buy and we don't own." Now, Sound Royaltie
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